iPhone X has published about a month ago. Since then, several people claim that iPhone is ugly and not expected one, so that Apple is going down.
For me, iPhone X is ugly too, ideally the panel should not contain a tail. But We have to consider what gained from such a design?
First, right now right here, there is impossible to hide front camera under screen panel. The trade-off solution is keep a piece space to lay camera and sensors in front.
Second, We got a fill four corner screen panel. There is no thin jaw or head. Mi Mix or other full screen phones do not achieve this.
It's all about trade-off solution.